Office Boys and The Sweat Club Bouncer

After showing the blue collar workers in Sweat, the next step was to show that white collar workers also love Sweat Under Gear.

The idea for this shoot was that the work day was coming to a close and the office workers were stripping down to their Sweat Under Gear to head off to the Sweat Club.

Originally we were going to shoot this in the offices of Nery Monzon. The day of the shoot we get a panic call that his office was broken into (no, his office is not in Surrey) and that computers were stolen and the place was a huge mess. The models were booked and Nuno Silva was set to shoot, so ‘the show must go on’ as they say. After a bit of discussion we decided to use the offices of a landscaping firm in North Vancouver. We loved the beams and brick walls.

We waited until the office workers went home (they had no idea that we would be using their work stations) and in we went. As we prepared the set, we realized that this space was perfect for what we wanted to achieve. The models consisted of Darren, who has a place on the Sweat Under Gear Fighter Brief box, Robert who is on the Sweat Brief box, and Tyson. Since this was an action shot it took several frames to really get what we wanted in terms of the guys undressing but not looking like they were about to all have an orgy.

At the end of the shoot we asked Nuno if he could somehow add the Sweat logo to the computer screens and to the gym back in the background. Nuno never says no, that is why we love him so much.

A few days later we sent the finished shot to the ladies that actually inhabit those desk spaces. Needles to say they were surprised/excited to see the pictures. One of them said “My desk has never looked so good!” We were happy with the outcome as in our minds the shot represents the Sweat logo popping up on the computer screens indicating to the workers that it is time to leave for the day and head to the Sweat Club. The Sweat signal!

The following week it was time to give you a sneak peak at the Sweat Club. The essential part of this shoot was to find a hot but menacing model with tattoos. We found that in Tom. This model was perfect to play the part of the Sweat Club bouncer.

Nuno suggested a warehouse in the east part of Vancouver that has some interesting doors we could use as the Sweat Club entrance. We headed over there to do the shoot one bright and sunny afternoon. Not sure what we were thinking as the shot was supposed to convey the early evening, in other words a bit dark. On set we thought it would be fun to so an ‘Alfred Hitchcock’ and one of us owners would play the part of the guy going into the Sweat Club past the bouncer.

Now for some trade secrets, as mentioned this was taken in the middle of a bright sunny day. The photo was darkened to appear as though this was nearing night time. The light beside the door does not exist in real life and was added in afterwards along with shadows. The Sweat logo on the door was also added in afterwards to appear as if it was carved into the concrete. The model brought brown shoes and we really wanted them black - hey if Steven Speilberg can do it why can’t we.

In the end this shot was extremely popular and many stores still have the poster version on their walls.

Next in our summary series we talk about the biggest and most bad ass shoot we have done. To this day we have not attempted anything like it again. The Sweat Club is revealed.

However, before that on Wednesday we have have some fab new photos from the guys at FabScout.