Location Location Location

We have been scouting out some very fun places for the big photo shoot this coming April. This is the big one in which we will shoot all the Sweat Models in the gear for the web site www.sweatundergear.com

This will be no ordinary photo shoot.

We are flipping happy to be teaming up with a very special photographer from New York who is flying into Vancouver to work with Sweat Under Gear. Some of you may know him from his photo book, his gallery showings and of course from his web site www.roughgods.com

As we said this is the big one, so we will also have our wonderful and talented local photographers who have done such a smashing job for us so far.  

      

2nd Official Sweat Man revealed

We told you it would be a sizzling shoot - and it was! We are proud to bring you our 2nd Official Sweat Man.

Photo shoot date set

Our next Sweat Man stands in front of the lense on January 18th.
We have an amazing location booked and we are sure the camera will be on fire for this one.
Stay tuned!

2nd Official Sweat Man

We are very happy to announce that we have our 2nd Official Sweat Man.
Just like before, we can't wait to show him to you. We are busy setting up the photo shoot and hope to have the photographs released before the end of January.

Happy New Year

The search for the next Official Sweat Man is going very well.

We hope to be able to bring him to you before the end of January. You guys are making the decision really hard (not that we don't mind!) as all the interest we have had has been truly over whelming.

As well, we are getting some great men lined up to appear on the website.

Keep sending in those submissions guys.

For all the information on being a Sweat Model, check out

http://www.sweatundergear.com/model.htm

European Press

QXMEN Magazine ran this great spread for us in their December 2007 issue.

Thank you

Happy December - we at Sweat Under Gear want to thank all of you for the amazing and positive feed back we have received. The emails are coming in from around the globe - keep them coming as we love to hear from you.

The product line is still scheduled for a May launch. You may be wondering why it is taking so long and the simple answer is that we want to ensure everything is perfect. Our number one goal is to give you a solid product that you will be proud to wear and to tell your friends about. So be patient - as the ads suggest "The Pants drop Spring 2008"

Many of you have also, and is it any wonder why, emailed us about our model. Well, we can tell you that he is a Navy Boy from the Pacific Coast of Canada. Look for more of him soon.

Sweat Man

Work Hard Play Harder!

Here is your first look at our initial ad campaign

This ad, and others from us, will be released in print January 2008.

Behind the scenes - Sweat Man

As promised....here are a couple of behind the scenes sneak views of our first Offical Sweat Man.

Last nights photo shoot was amazing and we can't wait to unleash the photos for the world to see. Lets just say he looked hotter than hot wearing his Sweat Jockstrap and wait till you see him in the Sweat Briefs. For another sneak peek picture, take a look at the offical website sweatundergear.com